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About Me

Resume

Furtrieve

Furtrieve Health App

Furtrieve Health App

Created an AI driven health portal that helps track your dog's health.

My Contribution

User Research Persona

Brainstorming

Paper Sketching

Wireframing

Final Designs

User Research

Persona

Brainstorming

Paper Sketching

Wireframing

Final Designs

Tools

Paper and Pen

Miro

Balsamiq

Adobe XD

Timeline

5 Months

Background

Furtrieve

Furtrieve

Furtrieve is a GPS technology company transforming how people can track their pets. Furtrieve enables pet owners to track and recover their dog(s) if they get lost, with the help of a 'Furtrieve tracker' and 'Furtrieve mobile app.'

What is the problem?

Currently, the Furtrieve app allows users to track their dogs if they buy their collar with a monthly subscription with no health monitoring capabilities.

What is Furtrieve Health?

What is Furtrieve Health?

To grow the business and establish itself in the dog health domain Furtrieve aims to pivot its direction. They aim to develop a new product, 'Furtrieve Health,' an app enabling users to track their pets' health by monitoring behavior, weight, food intake, and activity tracking.

Final Design

Furtrieve Health

Introduced features that helped the dog owners with their dogs' health and behavior analysis using AI.

User Research

Reaching out to the larger pet owner audience via Survey

Reaching out to the larger pet owner audience via Survey

I contacted 100 pet owners to gain insight into their experience with the vet and what they would like to know about their pet's health.

I discovered that pet owners misdiagnosed their dog’s health at least once. The pet owners reported that their dogs have special dietary needs.

Image of Infograpics on Survey results

Pet owners Interviews

Pet owners currently lack a simple way to document and track their pets' medical issues

I interviewed 4 pet owners who were recruited from survey applicants as well as my apartment complex. 

Using an affinity diagram, I noticed these 3 majors' similar problems with pet owners:

I interviewed 4 pet owners who were recruited from survey applicants as well as my apartment complex. 

Using an affinity diagram, I noticed these 3 majors' similar problems with pet owners:

Needs based on medical history

Dietary needs of a dog will change based on its age, breed, and medical condition(pregnancy)

Breed specific health problems

Some dog breeds have inherent health problems and dietary issues

Difficulty detecting health issues

Most owners can't detect health issues from the get-go.

Pet owner Persona

Understanding the Pet Owners perspective

Understanding the Pet Owners perspective

Based on insights gained through user interviews and surveys, I developed a persona to better understand the perspective of pet owners basic understanding of the Dog Health Domain space.

Persona Image - Jake Ryan

How might we…

How might we…

I used the following how might we to reframe my insights from research into opportunities to spark ideas.

How might we help dog owners easily record and track their dogs’ medical, physical, and mental health data?

Ideate

Brainstorming Ideas

I generated multiple ideas during this exercise. Since this was an open problem, I didn't have much insight into what the features would be, so I generated ideas in abundance.

After evaluating all the ideas based on their feasibility, I down-selected my top 3 ideas below.

Meal Planning and Nutrition Tracking of dogs

Dog diary for behavior, activity tracking, and medical history

Leveraging computer vision for preventive dog care

Storyboarding Sketch of interaction with solution

I created product concepts for all the three ideas to present to my stakeholders to identify the final design direction for Furtreive health.

Making an idea into a reality using pen and paper

I sketched multiple ideas for different screens of the app during after our brainstorming session.

Intial sketch Ideas of solution

Low-fi Wireframes

Conceptualizing sketches to an initial concept

Based on the sketches, I created some quick wireframes and presented them to my client. These wireframes provided the client with an initial concept using which they could provide their feedback.

Low- Fidelty Prototype

Impact

After passing the solution to the CEO it was presented to investors

After completing the MVP design, I handed it off to the CEO — and it quickly became a catalyst for the company’s next big move. He presented the solution to investors, and the response was immediate: they decided to back the project and help bring the vision to life.

The strength of the MVP didn’t just impress investors — it gave the company the confidence and clarity to move forward, explore the market opportunity, and start building toward a real-world solution. What began as an Idea became a launchpad for a new venture.

After completing the MVP design, I handed it off to the CEO — and it quickly became a catalyst for the company’s next big move. He presented the solution to investors, and the response was immediate: they decided to back the project and help bring the vision to life.

The strength of the MVP didn’t just impress investors — it gave the company the confidence and clarity to move forward, explore the market opportunity, and start building toward a real-world solution. What began as an Idea became a launchpad for a new venture.

$1M

Secured in funding to build and launch

Final Prototype

Furtrieve Health

Click below to test it out yourself!

Impact

After passing the solution to the CEO it was presented to investors

After completing the MVP design, I handed it off to the CEO — and it quickly became a catalyst for the company’s next big move. He presented the solution to investors, and the response was immediate: they decided to back the project and help bring the vision to life.

The strength of the MVP didn’t just impress investors — it gave the company the confidence and clarity to move forward, explore the market opportunity, and start building toward a real-world solution. What began as a design sprint became a launchpad for a new venture.

After completing the MVP design, I handed it off to the CEO — and it quickly became a catalyst for the company’s next big move. He presented the solution to investors, and the response was immediate: they decided to back the project and help bring the vision to life.

The strength of the MVP didn’t just impress investors — it gave the company the confidence and clarity to move forward, explore the market opportunity, and start building toward a real-world solution. What began as a design sprint became a launchpad for a new venture.

$1M

Secured in funding to build and launch

Reflections

Reflections

I loved this internship because it taught me how to navigate the challenges of a start-up environment. With limited access to actual product users, I proactively reached out to pet owners to gather valuable insights, leading to actionable design solutions. I also collaborated with the design team and facilitated workshops to create a user-friendly interface.

What would have I done better?

What would have I done better?

While I learned a great deal from this project, there are areas I wish I could have improved. I would have liked more time to include a user testing phase, which I believe would have added significant value by validating my findings and design solutions. Unfortunately, due to time constraints, I couldn’t implement this step.

Next Work

Swift Care

Swift Care

Created a mobile portal to help raise awareness of priority levels within urgent care.

Personal Project

Health App

View Work

View Work

Let's Connect

b.a.iadegboye@gmail.com

LinkedIn

Let's Connect

b.a.iadegboye@gmail.com

LinkedIn

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